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Bill Hatcher
 
September 6, 2011 | Bill Hatcher

Failure by Committee

Albert Einstein once defined insanity as “doing the same thing over and over while expecting different results.” A marketing organization with which I am familiar recently averred this maxim in its search for a new director.  Continue »

Time Posted: Sep 6, 2011 at 12:09 PM
Bill Hatcher
 
August 18, 2011 | Bill Hatcher

Cult and Culture

Every year, The Wall Street Journal features a contest called Winning Workplaces to highlight outstanding small companies. When one reads profiles of the winners, the criteria for selection focus on such things as training, a hands-on work ethic, wellness programs, open book policies and sustainability. Rarely, if ever, is the overall culture addressed.  Continue »

Time Posted: Aug 18, 2011 at 12:10 PM
Bill Hatcher
 
July 28, 2011 | Bill Hatcher

Return on Ideas

In the 70’s, Harvard Business School professor, William E. Fruhan, advanced the postulate that the single, overriding obligation of a business is maximization of shareholder wealth. Under this theory, the corporation is not responsible for social or environmental costs beyond those incurred as a result of unavoidable regulation or those that can somehow be justified as increasing the return on capital. As the corporation is supposed to be socially agnostic, discretionary investments are choices left to be made by shareholders with their returns.  Continue »

Time Posted: Jul 28, 2011 at 12:12 PM