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Karina Lopez
January 6, 2015 | Karina Lopez

Valley to Valley (Napa to Willamette)

After working in the wine industry in Napa Valley for 10 years, I decided to pack up my things and move to the wine industry in the Willamette Valley.  Continue »

Charlotte Mischel
December 24, 2014 | Charlotte Mischel


Are the cyber sales getting you down? Is your iPhone blowing up with last chance savings? How the world has changed!  Continue »

Charlotte Mischel
September 9, 2014 | Charlotte Mischel

7 Tips to Prepare for Natural Disasters

Here are seven tips to prepare you for any and all natural disasters.  Continue »

Sam Tannahill
June 17, 2014 | Sam Tannahill

B the Change - A to Z achieves B Corp Certification

We have some exciting news to announce - A to Z Wineworks is now a certified B Corporation and, at this time, we are the only certified winery in the world!  Continue »

Bill Hatcher
April 11, 2012 | Bill Hatcher

Adaptable Strategy

Strategic plans probably fail more often than they succeed. Perhaps the most prevalent reason is the practice of starting from the numbers and working backward toward strategy, a tendency common to financially driven companies that set their goals for revenue and earnings growth then cast about for a strategy to underwrite those goals.  Continue »

Bill Hatcher
March 20, 2012 | Bill Hatcher

The Silicon Valley Bank State of the Industry Survey: How Reliable are its Responses?

Too often, desired conclusions skew analysis to produce self-fulfilling results. While keeping faulty data from contributing to sampling error is simply a matter of objectivity and basic arithmetic, more subtle are the subjective factors that yield non-random samples. In the case of the Silicon Valley survey, the psychological disposition of the respondents is a significant distorting factor.  Continue »

Bill Hatcher
January 31, 2012 | Bill Hatcher

The Capital Shell Game: Liquidity & Value

A principal tenet of shareholder wealth theory is that excess returns beyond those necessary to operate the business and fund capital expenditures should be returned to the shareholders who will most optimally reinvest. In a goods and ideas producing economy, this mechanism worked reasonably well. Shareholders would reinvest dividends and capital gains in companies that innovated and produced high quality products at competitive prices. This very much characterized the American economy from the end of WWII until late in the last century.  Continue »

Bill Hatcher
November 22, 2011 | Bill Hatcher

The Evolution of Industries

Industries tend to develop in four stages. While the particulars vary from industry to industry, there is nevertheless a common warp and weft on which the designs are woven.  Continue »

Bill Hatcher
October 22, 2011 | Bill Hatcher

What Business Are You In: Part II

With respect to the wine industry, the answers are widely divergent. As recently as thirty years ago, such was not the case. As late as 1980, winemaking knowledge was a competitive entry barrier in itself. In Europe, that knowledge was largely passed down through generations. In the 50’s and 60’s, Emile Peynaud, at the University of Bordeaux, pioneered the science of winemaking but traditionalists eschewed his methods.  Continue »

Bill Hatcher
October 3, 2011 | Bill Hatcher

What Business Are You In: Part I

In the Spring of 2008, David Collis, then of Harvard, and the late Michael Rukstad, coauthored an article in the Harvard Business Review titled Can You Say What Your Strategy Is? Professors Collis and Rukstad challenged executives to distill the objective, scope and advantage of their business to 35 words or less. In the research leading up to the article, they found that few people could and offered the obvious conclusion that if they couldn’t, neither could anyone else.  Continue »