Why we became a B Corp
“We have always tried to model best practices and be a best partner in all of our dealings. As we continue to grow economically, we can also now through B Lab measure our improvement in environmental and social practices. The bigger we get, the more good we can do, the more opportunities for our employees and the more visibility for our model. We hope to inspire businesses to compete not only to be the best in the world, but to be the best for the world.”
—DEB HATCHER, Founder & Chief Marketing and Sales Officer
To create the highest quality wine
for the greatest sustainable value.
To build a business that
combines commerce with conscience.
We try to do no harm and benefit all with our wine, our practices and our profits.
We understand we are dependent on one another and
accept responsibility for each other and future generations.
We believe in a shared and durable prosperity that will result from an inclusive economy.
We believe in opportunity for all and respect everyone’s self-identity.
We believe that everyone is entitled to live with dignity, to be treated with respect,
to support themselves and their families and to make a contribution to their communities.
We believe in shared leadership and true collaboration
because we are stronger and better together.
We believe in continuous improvement and in living and demonstrating our values.
We are committed to be a rigorous, successful business. We believe in transparency and that a successful business can do good in the world. More resources can deliver higher quality and bring opportunities. That is, bigger can be better.
We are committed to leaving a place better than we found it through healthy eco-systems, with attention to detail, and through research and innovative technology.
We are committed to building a safe and stimulating community by working with multiple community organizations to make a difference in the arts, education, access to healthcare and social justice.